Why is it Important to Optimize Your Contact Page?
The contact page is vital to giving the customer important information about how and where to get a hold of you but, it should also keep the customer engaged with your company. It is one of the most underutilized spaces on a website. Taking full advantage of your Contact page could increase your potential customers.
4 Steps to Optimizing Your Contact Page
1. Contact Information
Everyone knows to include the basic contact information; physical address, phone, fax, email and business hours. But did you know that this is an excellent place to include links to all of your social media accounts? Providing the customer with your social media accounts will allow them to follow your company’s activity, providing them with current information about all of your products and services.
Want to jazz it up even more? Offer a link to Google Maps for directions to your office
2. The Contact Form
A contact form can be a great tool if utilized properly. Keep it short and simple; include space for the user’s name and email and optional space for the user’s phone number. Also include a text box for the user to leave their message or inquiry. Be sure to offer a “Thanks for your Inquiry” message, but even more important is to let the user know that you will be reviewing their request and plan to get back to them within X amount of time. People want to know that they are heard and their questions will be answered and not just left out hanging in cyberspace.
3. Call to Actions
What are calls to action? Calls to action or CTA, are banners, buttons, graphics, or text on a webpage that engage the user, for example, “Click Here” in order to gain more information about the company, product, or service. It is best that these CTA direct the user to another location within your website; keeping them on your site will reinforce that you are the expert and someone they want to give their business to.
4. Are you Putting Your Best Foot Forward?
You will be judge by your cover, so why not make it enticing and user friendly? Use easy to read fonts and colors that support your brand. Include photos that show your finished product, or service. Make it as visually appealing as possible; remember you are essentially courting your potential customer. A website is never finished; there are always updated photos, recommendations, and information to add. Be sure to keep your website up-to-date so that it reflects your current work, experience, and capabilities.
Want to jazz it up even more? Add a twitter feed, or comments for satisfied customers