Warning – I’m going to get a bit personal, but I promise to tie it in to a relevant business lesson, so hang with me for a moment! Sorry for the radio silence all of November. I have a good excuse, really. Brain surgery to remove a benign (thank goodness) tumor. And, here a share […]
Caveat: If you are not interested in building your practice, increasing your client base, or growing professionally, stop listening, reading, or following this! However, if you are looking to evolve your practice listen up! Realize this – you cannot be all things to all people! Sure, becoming a practice-area expert results in more legal matters, […]
This past week I presented on social media to the California Special Districts Association Annual Conference and I had an opportunity to chat with attorneys from various larger law firms who provide services to many public agencies across the country. As the eternal curious student I asked what they are currently doing in terms of […]
JULY THEME: LINKEDIN UPDATES, IMPLEMENTING & OPTIMIZING This month I’ll focus on addressing some of the most relevant updates LinkedIn has activated just this year and how you can employ these for your law practice – and more are sure to come (so stay tuned)! This week I’m specifically talking about two updates LinkedIn recently […]
This month I continue to to give you a few ways to easily implement automation processes into your practice focusing on internal processes through time saving zaps. Last week I discussed a few foundational aspects of determining what to automate (within your practice) and what to personalize (engagement). Why automate? To streamline your practice, save plenty […]
FOR THIS MONTH OF JUNE the theme is all about EASY-TO-IMPLEMENT AUTOMATING PROCESSES IN YOUR PRACTICE, so you can focus on lawyering and taking time off during the summer. Summer is definitely upon us! As a transplanted Swede (from darker, somber surroundings for about 9 months out of the year) no one appreciates the warmer ocean waters and […]
You apply and follow best practices within your firm and as you practice law, so is there any reason you do not on Linkedin? I’ve been experiencing plenty of LI ‘breaches’ from attorneys these last few months and want to make sure we cover these. Sure, most of the best practices I’ll cover seem like […]
What is GDPR and Does It Apply to My Business? GDPR stands for “The General Data Protection Regulation” a privacy law from the European Union that goes into effect May 25, 2018. Even though it’s a European Union law, any business conducting online engagement with EU/UK residents need to be paying attention because the GDPR […]
STORYTELLING TO CONNECT AND BUILD MEANINGFUL RELATIONSHIPS Facts tell, stories sell. So let’s discuss how you can share your unique attributes and accomplishments, by storytelling to connect! And, everyone has a story, but no one else has your story…I tell my story all the time. I tell it on my website, in my client conversations, […]
HOW ATTORNEYS CAN AVOID THE COMMODITY TRAP The Internet has broken down the barriers to accessing legal help. As a result, people increasingly believe they don’t need a lawyer to handle their legal issues. And because markets always follow the demands of customers, your potential clients are actually the ones driving the commoditization of legal […]