Rapid Changes to Attorney Advertising Online
“Even President Abraham Lincoln—who advertised his legal services as a lawyer in newspapers in the early 1850s—would run afoul of the state’s rules.” At least that’s what five named partne
  • Viveca Hess
  • Feb 18, 2015
Is Law Firm's Blogging Commercial Speech?
In an environment of never-ending news cycles, minute-to-minute attention spans, intense competition for potential clients, and perpetual pressure for professional self-promotion, blogscan be an excep
  • Viveca Hess
  • Jan 29, 2015
Meaningful Blogging in a Time Sensitive World
We’re all mostly working in a time-sensitive world, but what does it mean to blog in a meaningful way within this time frame most of us work with? Meaningful blogging in a time sensitive world i
  • Viveca Hess
  • Jan 28, 2015
Secret LinkedIn Updates
Not only is LinkedIn a great tool for job seeking, but for positioning yourself, your business in the best of light if maintained regularly. However, LinkedIn is also notorious for updating and changi
  • Viveca Hess
  • Jan 28, 2015
Happy Holidays!
Happy Holidays! Here are Tips, Tricks & Strategies to Optimize your Online Engagement. HessConnections monthly newsletters, offer three tiered updates… Effective applications for business
  • Viveca Hess
  • Dec 16, 2014
Google's latest updates demand quality content
Google is constantly refining its algorithm to bring the most relevant, fresh results to the top. While there are some high profile changes (such as Panda and Penguin), many of these occur without any
  • Viveca Hess
  • Dec 06, 2014
Back door open
In the past if you wanted to connect with someone on LinkedIn, you had to describe how you knew them in your connection request. Selecting a group you share used to be the main way to meet new people.
  • Viveca Hess
  • Dec 05, 2014
Ways Law Firms Can Use Videos
Law is one of the oldest professions in the world. It’s been around for centuries, but the field has changed with the times, new rulings, new laws and changing regulations are par for the course whe
  • Viveca Hess
  • Oct 16, 2014
Pinterest for law firms
Here’s one powerhouse technique for branding your law firm with Pinterest. This technique will help your brand, add credibility and generate leads. If you are a law firm who wants to learn more
  • Viveca Hess
  • Sep 30, 2014
Screen Shot 2014-09-10 at 2.16.50 PM
Online legal marketing is not just about blogging and tweeting random pieces of legal information.  Although there’s something to be said for varying your content to attract a diverse audience, it
  • Viveca Hess
  • Sep 10, 2014

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