Here’s one powerhouse technique for branding your law firm with Pinterest. This technique will help your brand, add credibility and generate leads.
If you are a law firm who wants to learn more about how to use social media for law firms, social media campaigns and strategies for law firms, to help build credibility and generate more leads, then you need to think outside the box, if you want to expand your current lead generation methods.
Many of the lead generation techniques that have been used for years are hit and miss strategies and not geared towards the digital age. If you want to expand your reach, you need to learn how to market in the digital age. Here is one powerhouse idea you are probably not using but should be.
You may think Pinterest is just for fun and socializing. But nothing could be further from the truth. Pinterest is a powerhouse when it comes to generating leads.
You will setup an Pinterest business account, then make a post giving away something of extreme value. It can be an eBook with some great legal advice, a legal how to book or anything else people might be interested in. The only way a visitor can get your “free” giveaway is to enter their email address. After they input their email address, your giveaway is digitally sent to them. Now you have a lead you can market to for years to come.
You now have their email address which you can use to periodically send them helpful information, must have legal updates, inform them of new legislation or anything else you want to send them. This gives you the opportunity to stay in touch with your potential clients, market your brand and build your credibility. Additionally, if people like what you have to say on your Pinterest page, they will follow the link back to your website where you can also interact with them there.
One word of caution though, don’t spam your potential clients by continually trying to sell them something or emailing them too frequently. Otherwise, they will unsubscribe and you will have lost a client forever.
But, if you do this right, when the time comes and your potential client needs legal representation, you can guarantee you will be the first firm who pops into their mind. And because you have kept in touch with them and offered them valuable advice and information for free, you have also built credibility and trust which is something that can be extremely hard to do. Especially when you haven’t had the opportunity to meet your client face to face.
If you would like more information about unique ways to generate leads and make your inbound marketing campaigns more effective, please contact us. HessConnect knows and understands where you are coming from and has the expertise to help you skyrocket all your marketing campaigns with returns like you have never seen.