Create a social media strategy promoting your legal services because they’re talking about your #lawfirm – #getaheadofthecurve! Whether you like it or not, potential clients are already talking about you and your law firm on social media sites. The problem is that you haven’t weighed in. To put it bluntly, there’s a conversation taking place—about you and about your […]
The fifth and final part to our series on understanding social media demographics will be on Instagram. According to its website, “Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into […]
Understanding Your Social Media Demographic: Part Four Pinterest In previous weeks we’ve explored the Social Media Demographics of Facebook , LinkedIn and Twitter. Now we are going to delve into Pinterest. Pinterest is a Social Media website that allows the user to “pin” an image to a virtual pinboard and share them with others. With […]
We are halfway through our five part series on understanding your social media demographic. In part one we discussed Facebook and last week in part two we delved into LinkedIn. This week we are uncovering the demographic of Twitter. In 2012 of adults who utilize the Internet, 16% were using Twitter; in 2013 that number […]
Last week we talked about understanding the demographic for Facebook. This week we are going to talk about LinkedIn. What is LinkedIn? LinkedIn is a Social Network that focuses on building business relationships and networking with business professionals. Currently there are over 20 million users. Of adults who use the Internet, 22% use LinkedIn. The […]
Finding your Law Firm’s Unique Proposition is key to earning trust and eventually generating leads. Note, we did not say finding your law firm’s “unique competitive proposition” or “unique competitive advantage.” Why eliminate the use of “competitive” you wonder? Because when you are marketing efficiently, meaningfully, providing true value to your client, there is no […]
Law Firm SEO is dead. Forever. Inbound Content Marketing is IT! Lawyers and firms are all asking “what happened to my website traffic?” For several years now lawyers and firms have seen a significant decrease in traffic to their website in spite of pouring the same, and sometimes, even more money than ever before to […]
Write Readable Blogs! Attracting readers to your engagement and conversations requires you step way outside your comfort zone. Really, stepping into another’s needs, desires, and aspirations. As you write imagine sitting down with one of your best friends and having a hearty conversation. Use easily pronounced words, that make sense and have meaning to the […]
Four Steps to Establishing Online Credibility Credibility is important, especially online. I always check reviews before making purchases online. I research everything, from simple grocery items off of Amazon to which organization I choose for my next Groupon adventure. I want to know that my purchase will be processed by a reputable company who will […]
Our List of: 5 Ways to Increase Your Blog Traffic & Reader Involvement Ever feel as though you are writing to yourself on your blog? Are you wondering what readers are thinking? Am I educating and captivating? Did I achieve what I set out to do? Writing a blog is tricky business and can feel […]