HOW TO OPTIMIZE YOUR LINKEDIN HEADLINE TO MAKE HEADLINES In last weeks episode I talked about where to position your online self, what to ask in order to determine your best online channels, and use it in a meaningful way to build your practice. Though it is impossible to make a blanket recommendation, I reviewed […]
WHO ARE YOU AS AN ATTORNEY AND HOW DO YOU SHOW UP ONLINE? As mentioned last week, I wanted to start this first month off with some foundational content to ensure that you are setting yourself up for optimal visibility. This means digging into WHO you are as an attorney and HOW you show up […]
Legal marketing is about relationships, not transactions. Clients are really buying lawyers or law firms, and this is a unique aspect of legal marketing for the law firm. It wasn’t always legal, but even law firms need marketing and public relations teams to manage relationships, public image and draw in more business as Sal Christ, […]
Is your law firm using these 10 surefire legal marketing tips? Law firm marketing involves an increasingly important online involvement and specifically on social media. As marketing budgets grow there are a variety of alternatives that present themselves to law firms seeking to establish their brand and become more competitive. Marketing consultant Jonha Revesencio recently published 10 […]
When a former employee takes a law firm’s social media accounts with them is this rebranding or misappropriation? With their speed, convenience and efficiency, the blogs have become essential tools for most businesses. However, inappropriate use of a law firm’s internet social media accounts or blog can have serious consequences for both law firms and […]
We’re all mostly working in a time-sensitive world, but what does it mean to blog in a meaningful way within this time frame most of us work with? Meaningful blogging in a time sensitive world is best described as having an understanding initially that, unlike paid-for-ads or SEO (Search Engine Optimization) efforts, is not so […]
Here’s one powerhouse technique for branding your law firm with Pinterest. This technique will help your brand, add credibility and generate leads. If you are a law firm who wants to learn more about how to use social media for law firms, social media campaigns and strategies for law firms, to help build credibility and generate […]
Online legal marketing is not just about blogging and tweeting random pieces of legal information. Although there’s something to be said for varying your content to attract a diverse audience, it also helps if you concentrate your online legal marketing efforts within a certain sphere. In order to target your audience, and in your online legal […]
We have all heard a horror story or three where the mightiest of Social Media hero’s have fallen victim to the very monster that they have been slaying day after day for years on end. And if these specialists can fall prey to this ever-present monster under the bed, we might quickly assume that the […]
The fifth and final part to our series on understanding social media demographics will be on Instagram. According to its website, “Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into […]