Headlining on LinkedIn

Optimize Your LinkedIn Headline to Make Headlines

HOW TO OPTIMIZE YOUR LINKEDIN HEADLINE TO MAKE HEADLINES In last weeks episode I talked about where to position your online self, what to ask in order to determine your best online channels, and use it in a meaningful way to build your practice. Though it is impossible to make a blanket recommendation, I reviewed […]

legal marketing is about relationships, not transactions

Legal Marketing is About Relationships, Not Transactions

Legal marketing is about relationships, not transactions. Clients are really buying lawyers or law firms, and this is a unique aspect of legal marketing for the law firm. It wasn’t always legal, but even law firms need marketing and public relations teams to manage relationships, public image and draw in more business as Sal Christ, […]

sure fire legal marketing tips

10 Surefire Marketing Tips for Law Firms

Is your law firm using these 10 surefire legal marketing tips? Law firm marketing involves an increasingly important online involvement and specifically on social media. As marketing budgets grow there are a variety of alternatives that present themselves to law firms seeking to establish their brand and become more competitive. Marketing consultant Jonha Revesencio recently published 10 […]

Screen Shot 2014-09-10 at 2.16.50 PM

Online Legal Marketing: Find Your Style and Understand Your Client

Online legal marketing is not just about blogging and tweeting random pieces of legal information.  Although there’s something to be said for varying your content to attract a diverse audience, it also helps if you concentrate your online legal marketing efforts within a certain sphere.  In order to target your audience, and in your online legal […]