A content marketing strategy which is what I’ve been chatting about on these last three shows is nothing without a story narrative that weaves us in, that makes us feel, that makes us willing to take a journey away from our day to day schedules. Just like the point of content marketing, story telling is […]
In the last two posts I defined content marketing and the benefits, and then having a plan, a strategy before engaging, and now let’s dive into your audience. Because, how are you going to execute any successful outreach if you don’t have a good handle on who your ideal client audience is well beyond the […]
No one plans to fail, but fail to plan – and we know how that ends. In this episode I’m talking about having a plan and strategy for your content marketing. As mentioned in last weeks podcast, content marketing is all about providing useful, meaningful content to your clearly and specifically defined audience of prospective […]
This month will be all about content marketing – because useful content should be at the core of all your marketing! Traditional marketing is becoming less effective and I want you to understand there is a better, more efficient, and more meaningful way! First, what is content marketing? It gets used and misused all the […]
As you may have noticed, this first month of 2019 has been all about LinkedIn newest features and how to leverage these to grow your law practice, position yourself more efficiently online, or build out your network generally. In this last segment for this month of LinkedIn’s newest features, I’m going to future pace. Meaning, […]
Last week I began covering some of the newest updates to LinkedIn – and they are taking off, so get in here and find out how you can leverage it to build your influence whether to grow your law practice or referral network. VOICE MESSAGES: A few months ago, LinkedIn rolled out its voice message […]
Welcome back and here’s hoping you had a great new year! As we start the new year of 2019, I’ll be sharing a new up-leveled version of LinkedIn with you. Specifically, I’ll be showing you around LinkedIn’s premium level of services, Sales Navigator and all the benefits, ins, outs, and tips surrounding this up-leveling tool! […]
Warning – I’m going to get a bit personal, but I promise to tie it in to a relevant business lesson, so hang with me for a moment! Sorry for the radio silence all of November. I have a good excuse, really. Brain surgery to remove a benign (thank goodness) tumor. And, here a share […]
Caveat: If you are not interested in building your practice, increasing your client base, or growing professionally, stop listening, reading, or following this! However, if you are looking to evolve your practice listen up! Realize this – you cannot be all things to all people! Sure, becoming a practice-area expert results in more legal matters, […]
STORYTELLING TO CONNECT AND BUILD MEANINGFUL RELATIONSHIPS Facts tell, stories sell. So let’s discuss how you can share your unique attributes and accomplishments, by storytelling to connect! And, everyone has a story, but no one else has your story…I tell my story all the time. I tell it on my website, in my client conversations, […]