HessConnect: A Story Narrative for your Law Clients

Content Marketing to Your Law Client Through a Story Narrative

A content marketing strategy which is what I’ve been chatting about on these last three shows is nothing without a story narrative that weaves us in, that makes us feel, that makes us willing to take a journey away from our day to day schedules. Just like the point of content marketing, story telling is […]

HessConnect: Your Law Client Content Marketing Plan and Strategy

Your Law Client Content Marketing Plan and Strategy

No one plans to fail, but fail to plan – and we know how that ends. In this episode I’m talking about having a plan and strategy for your content marketing. As mentioned in last weeks podcast, content marketing is all about providing useful, meaningful content to your clearly and specifically defined audience of prospective […]

Future Pacing LinkedIn Features for Lawyers

Future Pacing LinkedIn for Lawyers in 2019

As you may have noticed, this first month of 2019 has been all about LinkedIn newest features and how to leverage these to grow your law practice, position yourself more efficiently online, or build out your network generally. In this last segment for this month of LinkedIn’s newest features, I’m going to future pace. Meaning, […]

Lawyers Get Niche-Picky

Speak to everyone and no one. Lawyers Need to be Niche-Picky!

Caveat: If you are not interested in building your practice, increasing your client base, or growing professionally, stop listening, reading, or following this! However, if you are looking to evolve your practice listen up! Realize this – you cannot be all things to all people! Sure, becoming a practice-area expert results in more legal matters, […]

HessConnect: Attorney Storytelling to Connect

Storytelling to Connect and Build Meaningful Relationships

STORYTELLING TO CONNECT AND BUILD MEANINGFUL RELATIONSHIPS Facts tell, stories sell. So let’s discuss how you can share your unique attributes and accomplishments,  by storytelling to connect! And, everyone has a story, but no one else has your story…I tell my story all the time. I tell it on my website, in my client conversations, […]