When I talk about lawyer productivity the first thing that generally comes to (their) mind is how to streamline their office, procedures, client management, and efforts to grow their practice. However, there is another crucial element to streamlining your practice and healthily scale. This element is self-care, which is as, if not more, important as […]
Drilled into our heads from law school is to work hard, bill lots of hours and provide high quality work. And, building a network of high quality relationships through various events, networking opportunities, and making a name for yourself – as in creating a personalized brand – wait, did anyone say there were still only […]
A content marketing strategy which is what I’ve been chatting about on these last three shows is nothing without a story narrative that weaves us in, that makes us feel, that makes us willing to take a journey away from our day to day schedules. Just like the point of content marketing, story telling is […]
In the last two posts I defined content marketing and the benefits, and then having a plan, a strategy before engaging, and now let’s dive into your audience. Because, how are you going to execute any successful outreach if you don’t have a good handle on who your ideal client audience is well beyond the […]
No one plans to fail, but fail to plan – and we know how that ends. In this episode I’m talking about having a plan and strategy for your content marketing. As mentioned in last weeks podcast, content marketing is all about providing useful, meaningful content to your clearly and specifically defined audience of prospective […]
As you may have noticed, this first month of 2019 has been all about LinkedIn newest features and how to leverage these to grow your law practice, position yourself more efficiently online, or build out your network generally. In this last segment for this month of LinkedIn’s newest features, I’m going to future pace. Meaning, […]
Last week I began covering some of the newest updates to LinkedIn – and they are taking off, so get in here and find out how you can leverage it to build your influence whether to grow your law practice or referral network. VOICE MESSAGES: A few months ago, LinkedIn rolled out its voice message […]
As you may (or may not) know, LinkedIn has been adding features at warp speed, some of which I’ve cherry picked out for you as most relevant to growing your law practice and positioning lawyers for authority building, and easy engagement. For 2019 the next generation of LinkedIn pages has been completely rebuilt to create […]
Warning – I’m going to get a bit personal, but I promise to tie it in to a relevant business lesson, so hang with me for a moment! Sorry for the radio silence all of November. I have a good excuse, really. Brain surgery to remove a benign (thank goodness) tumor. And, here a share […]
This past week I presented on social media to the California Special Districts Association Annual Conference and I had an opportunity to chat with attorneys from various larger law firms who provide services to many public agencies across the country. As the eternal curious student I asked what they are currently doing in terms of […]