legal marketing is about relationships, not transactions

Legal Marketing is About Relationships, Not Transactions

Legal marketing is about relationships, not transactions. Clients are really buying lawyers or law firms, and this is a unique aspect of legal marketing for the law firm. It wasn’t always legal, but even law firms need marketing and public relations teams to manage relationships, public image and draw in more business as Sal Christ, […]

sure fire legal marketing tips

10 Surefire Marketing Tips for Law Firms

Is your law firm using these 10 surefire legal marketing tips? Law firm marketing involves an increasingly important online involvement and specifically on social media. As marketing budgets grow there are a variety of alternatives that present themselves to law firms seeking to establish their brand and become more competitive. Marketing consultant Jonha Revesencio recently published 10 […]

Law Business Boost 2015 Workshops for Attorneys and Law Firms

Not Hacked or Can’t Tell: Real Problem for Law Firms

Not Hacked or Can’t Tell: Real Problem for Law Firms Are you not hacked or can’t tell? Hacking, espionage, and other cybercrime have plagued law firms quietly for close to a decade. Only recently, however, have these problems come to light – largely attributable to a substantial upswing in the frequency and severity of these […]

Ethical dilemmas for Attorneys Using LinkedIn Specialities

The Ethical Dilemma of LinkedIn Specialties, Skills, and Endorsements

Professional websites like LinkedIn can increase lawyers’ exposure and benefit their practices. With 187 million unique visitors each month, more than 68% of attorneys say they use LinkedIn to engage other professionals or potential clients. Even a widely used professional networking site such as LinkedIn presents a number of potential ethical conundrums for attorneys and […]

Rapid Changes to Attorney Advertising Online

Rapid Changes in Attorney Advertising Online – A Case to Watch

“Even President Abraham Lincoln—who advertised his legal services as a lawyer in newspapers in the early 1850s—would run afoul of the state’s rules.” At least that’s what five named partners of Florida law firm Searcy Denney Scarola Barnhart & Shipley claim in a pending federal lawsuit against the Florida Bar. In Searcy v. Florida Bar, […]

Is Law Firm's Blogging Commercial Speech?

Is Your Law Firm’s Blog Commercial Speech?

In an environment of never-ending news cycles, minute-to-minute attention spans, intense competition for potential clients, and perpetual pressure for professional self-promotion, blogscan be an exceptional platform for lawyers or law firms to easily and immediately publish meaningful information that is both usable and digestible to viewers. New platforms – including blogs – necessitate that attorneys […]