What is GDPR and Does It Apply to My Business? GDPR stands for “The General Data Protection Regulation” a privacy law from the European Union that goes into effect May 25, 2018. Even though it’s a European Union law, any business conducting online engagement with EU/UK residents need to be paying attention because the GDPR […]
A STELLAR LINKEDIN SUMMARY: USE IT TO TELL YOUR STORY. NO ONE ELSE HAS THIS, SO SHARE IT TO SET YOURSELF APART! In last weeks episode I talked about creating head turning headlines in your LinkedIn profile. Why is this important? Because it’s the ONLY part of your profile that’s instantly visible in LI search results! […]
HOW TO OPTIMIZE YOUR LINKEDIN HEADLINE TO MAKE HEADLINES In last weeks episode I talked about where to position your online self, what to ask in order to determine your best online channels, and use it in a meaningful way to build your practice. Though it is impossible to make a blanket recommendation, I reviewed […]
High quality content curation for law firms & reputation management for law firms: What the pros know! Even though digital marketing is absolutely essential for any business out there, high quality content curation & reputation management for law firms still remains elusive to and for many lawyers. In fact, a recent survey conducted by the […]
3 Key Elements to a Powerful Online Presence: Online Legal Marketing, Social Media Best Practices, Story Telling for Law Firms Establishing an online presence can seem daunting at first – there’s a lot of different ground to cover. Let’s discuss three key elements your law firm can implement to establish a powerful online presence: Online Legal Marketing […]
Legal marketing is about relationships, not transactions. Clients are really buying lawyers or law firms, and this is a unique aspect of legal marketing for the law firm. It wasn’t always legal, but even law firms need marketing and public relations teams to manage relationships, public image and draw in more business as Sal Christ, […]
Not all blogs are created equal, and here is why storytelling is the hottest new legal marketing tactic. The National Law Review “For Sale: Baby shoes. Never worn.” Those six simple words, commonly attributed to Ernest Hemingway, represents the beginning of a story. A story we need, want, desire to continue. As former legal editor […]
Is your law firm using these 10 surefire legal marketing tips? Law firm marketing involves an increasingly important online involvement and specifically on social media. As marketing budgets grow there are a variety of alternatives that present themselves to law firms seeking to establish their brand and become more competitive. Marketing consultant Jonha Revesencio recently published 10 […]
Not Hacked or Can’t Tell: Real Problem for Law Firms Are you not hacked or can’t tell? Hacking, espionage, and other cybercrime have plagued law firms quietly for close to a decade. Only recently, however, have these problems come to light – largely attributable to a substantial upswing in the frequency and severity of these […]
When a former employee takes a law firm’s social media accounts with them is this rebranding or misappropriation? With their speed, convenience and efficiency, the blogs have become essential tools for most businesses. However, inappropriate use of a law firm’s internet social media accounts or blog can have serious consequences for both law firms and […]