Professional websites like LinkedIn can increase lawyers’ exposure and benefit their practices. With 187 million unique visitors each month, more than 68% of attorneys say they use LinkedIn to engage other professionals or potential clients. Even a widely used professional networking site such as LinkedIn presents a number of potential ethical conundrums for attorneys and […]
“Even President Abraham Lincoln—who advertised his legal services as a lawyer in newspapers in the early 1850s—would run afoul of the state’s rules.” At least that’s what five named partners of Florida law firm Searcy Denney Scarola Barnhart & Shipley claim in a pending federal lawsuit against the Florida Bar. In Searcy v. Florida Bar, […]
In an environment of never-ending news cycles, minute-to-minute attention spans, intense competition for potential clients, and perpetual pressure for professional self-promotion, blogscan be an exceptional platform for lawyers or law firms to easily and immediately publish meaningful information that is both usable and digestible to viewers. New platforms – including blogs – necessitate that attorneys […]
We’re all mostly working in a time-sensitive world, but what does it mean to blog in a meaningful way within this time frame most of us work with? Meaningful blogging in a time sensitive world is best described as having an understanding initially that, unlike paid-for-ads or SEO (Search Engine Optimization) efforts, is not so […]
Not only is LinkedIn a great tool for job seeking, but for positioning yourself, your business in the best of light if maintained regularly. However, LinkedIn is also notorious for updating and changing up its site on a regular basis. So, we’ve compiled 4 LinkedIn updates you should know (but likely do not). Here we […]
Google is constantly refining its algorithm to bring the most relevant, fresh results to the top. While there are some high profile changes (such as Panda and Penguin), many of these occur without any big announcements. In fact, Google has made approximately 20 major changes to its algorithm this past year already. These updates include 500-600 algorithmic […]
Here’s one powerhouse technique for branding your law firm with Pinterest. This technique will help your brand, add credibility and generate leads. If you are a law firm who wants to learn more about how to use social media for law firms, social media campaigns and strategies for law firms, to help build credibility and generate […]
Online legal marketing is not just about blogging and tweeting random pieces of legal information. Although there’s something to be said for varying your content to attract a diverse audience, it also helps if you concentrate your online legal marketing efforts within a certain sphere. In order to target your audience, and in your online legal […]
We have all heard a horror story or three where the mightiest of Social Media hero’s have fallen victim to the very monster that they have been slaying day after day for years on end. And if these specialists can fall prey to this ever-present monster under the bed, we might quickly assume that the […]
Create a social media strategy promoting your legal services because they’re talking about your #lawfirm – #getaheadofthecurve! Whether you like it or not, potential clients are already talking about you and your law firm on social media sites. The problem is that you haven’t weighed in. To put it bluntly, there’s a conversation taking place—about you and about your […]