Do not underestimate the power of your bio The most visited and underutilized page on any firm’s website is the bio page. This is a place for you to outshine your competition, not only with your accomplishments and capabilities, but also as a way to sell yourself as personable, yet professional. The bio should […]
Email is arguable one of the best ways to market to your consumers. In recent years, newsletters have come a long way, especially with the use of services such as MailChimp and Constant Contact. These services offer beautiful, easy to use templates, as well as a myriad of reporting features. So why is it […]
Keeping up with your Facebook, Vine, Twitter, blog and all other Social Media venues it can be timely. However, understanding where your outreach is most effective can be beneficial. Most analytic reports offer information about your referrals for the domain referral and the individual referral, both of which are important. Once you identify your […]
Top 3 Tips #1 Google Alerts! Google indexes thousands of articles daily and at least a few are going to be relevant to your business. Sign up for Google Alerts and you can add and delete alert topics at any time based on what information you curating for your blog. Here’s how to determine keywords […]
Advertisers: Have a reason to celebrate! Two weeks ago, in an effort to streamline their ad buying platforms, Facebook revealed a major update to Ad Manager and Power Editor. Historically, both of these platforms have been difficult and cumbersome to work with. Advertisers begin the process by first identifying their objective. Then they are then […]
Web design is of the utmost importance. Research shows that we make a decision on the credibility of a website within one twentieth of a second – therefore it is important for your website to be eye-catching, informative, organized, and easy to maneuver. Branding Branding is key. Since we have learned to read from left […]
Last week, in celebration of its 15th birthday, Google announced a change in its search engine algorithm. The algorithm change known as Hummingbird, expands possible searches to include phrases, or questions whereas the previous search engine was set to search using only keywords. Unlike previous algorithm updates, Hummingbird is a complete replacement, something Google has […]
What Your Web Design Colors are Saying About You Color is a tremendously valuable tool; it can evoke a multitude of emotions. Color can nourish your soul with nostalgic memories of a time gone by or bring back memories that you thought were tucked away under lock and key. Color can influence feelings and attitudes; […]
Shared Photo Albums By Facebook Recently, during one of Facebook’s famous hackathon sessions, employees developed a new and exciting feature called Shared Photo Albums. What are Shared Photo albums? Shared Photo Albums allow multiple users to upload photos to the same album. The album’s creator can allow up to 50 contributors to the album, all […]
YouTube Brand Channels & Your Social Media Strategy What is a YouTube Brand Channel? A YouTube Brand Channel is a channel that is completely customizable for your business and is used to engage with potential customers or clients. The user can view videos, add comments, subscribe, and share your videos with friends on multiple Social […]