Facebook updates its algorithm: What you need to know
We are an on-the-go society with short attention spans, and little time to spare. With this information and some research, Facebook discovered that people will share status updates as long as they are short and simple.
What does this mean for you? Simple really, if your firm is trying to get noticed on Facebook you need to have link-based status updates. Meaning, share a link to an article you’ve been quoted in, written, or published on your blog. This will not only help your status to be shared in the Facebook universe but it will also help you to be a more credible source with search engines and it will also generate more traffic to your website, Bonus! * note: you could link to other articles that have pertinent information however if you are trying to increase your website traffic its best to utilize your own content.
One thing to be mindful of according to Facebook “The best way to share a link after this update will be to use a link-share […]. We’ve found that, as compared to sharing links by embedding in status updates, these posts get more engagement (more likes, comments, shares and clicks) and they provide a more visual and compelling experience for people seeing them in their feeds.”
If utilized properly, this update is a good thing because it could yield more traffic to your website and more potential clients exposed to your expertise and services!