High quality content curation for law firms & reputation management for law firms: What the pros know!
Even though digital marketing is absolutely essential for any business out there, high quality content curation & reputation management for law firms still remains elusive to and for many lawyers. In fact, a recent survey conducted by the American Bar Association (ABA) discovered that more than half of all law firms in the United States — a whopping 65% of all firms — did not, in fact, maintain a high-quality and content curated blog. In addition, another 9% of all firms didn’t know if they maintained a blog.
What does that mean? It means that there’s only 26% of all law firms nationwide who maintain a high-quality content curated blog…meaning that there’s not only a huge gap in information available to those seeking some form of legal information, but there’s a huge gap in digital marketing opportunities for the legal profession.
How, then, are lawyers able to bridge this gap and create high quality content for law firms? There’s a two-fold answer to this, and both parts deserve exploring:
- Creating a high-quality content blog allows you, as a lawyer, to demonstrate not only your proficiency in your field of practice, but to recognize valuable information and, subsequently, share it with your audience.
- Creating a high-quality content blog allows you, as a lawyer, to connect not only with your colleagues, but with potential clients, on social media. There’s really no better way to make a valuable connection on social media than to share someone’s content with your general audience.
In both of these cases, you as a lawyer will be establishing yourself as an authority in your field of expertise, as well as generating new clientele, by sharing a high-quality content-curated blog.
For more information about me and my services, contact me today to see what I can do for you.