Understanding your Demographic: Part Five Instagram

The fifth and final part to our series on understanding social media demographics will be on Instagram. According to its website, “Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We’re building Instagram to allow you to experience moments in your friends’ lives through pictures as they happen. We imagine a world more connected through photos.”

In an effort to keep up with the ever-changing consumer’s attention, Instagram has evolved over time from just a photo documenting social media application, to featuring a 15 second video function. This added feature came about to compete better with the newer technology of Vine.

Instagram is also where the first ever “Selfie” was posted, leading to an addition of the word “Selfie” in the Oxford Dictionary.

Over the last year there has been an increase in four percent of users from 13% to 17%. Of those users 15% are men and 20% are women.

When we examine the racial demographics of this social media outlet you will see that the Black, Non-Hispanic demographic is the majority user.

Instagram 1


There is a vast difference between the age of the users.

Instagram 2


It appears that the user’s educational background does not change the demographic too much.

Instagram 3


It also appears that the earned income does not affect the users demographic.

Instagram 4


Lastly, there is a difference in where the users reside. Most are from urban areas (22%), 18% are from suburban areas and only 6% are from rural areas.

This Social Media outlet seems to have some of the most even group of users with the least diversification and might be a good way to reach a large variety of users in one shot.