Google has updated and changed, yet again, its algorithm to Penguin 2.0. Penguin 2.0, released just one month ago, has altered search engine results and could be decreasing your web traffic as a result.
What is Penguin 2.0?
Simply put, Penguin 2.0 is meant to reduce spam in search results to favor those webpages which are content-focused.
How to Survive the Update in 3 Easy Steps
- Check your keyword rankings to ensure that traffic has not decreased over the last month. If it has, you have been effected by the update.
- Identify and remove any spam links, and low quality pages from your website, then replace with dependable links.
- Publish only credible information and links to other trusted sites on your website
What About the Future?
As long as the bulk of your links are from reputable web pages you should be protected from future updates. Updates are inevitable; Google has another update scheduled for October of this year.
Don’t worry you’re not alone.
If you were effected by Penguin 2.0 do not worry, you are not alone, some big name companies fell victim to the Penguin 2.0 update including the Salvation Army who experienced a -31 percent difference in SEO visibility.