Rank for your Name – Reputation and Brand Management for Lawyers
If prospective clients search for your name on Google, ensure those results make them more likely to hire you. By controlling your online reputation strategically you offer search results that will instill trust, experience and likability. This is especially important for lawyers whose name is their brand!
For attorneys and law firms to rank well in searches and build trust – as well as for anyone else whose personal brand is their name – make sure you cover and control the following points:
- Own and publish on the .com for your name
- Optimize photos for search
- Claim listings on legal directories
- Get published
- Develop a social media presence
Accounts on major social media platforms like Google+, Facebook, Twitter, LinkedIn and Pinterest tend to rank in the top ten search results. When your name is your brand, all social media platforms should use your full name (or name you wish to rank for.) It is crucial to claim your name on these social channels and customize the URLs across all platforms so they reflect your proper brand name.
If you’d like to know how to optimize images, reach relevant legal directories efficiently, get published (blog) in the most far reaching manner, we’re here to help you evaluate and plan for 2014 – http://hessconnect.com/contact-us/