Understanding Your Social Media Demographic: Part Two LinkedIn

Last week we talked about understanding the demographic for Facebook. This week we are going to talk about LinkedIn.

What is LinkedIn?

LinkedIn is a Social Network that focuses on building business relationships and networking with business professionals. Currently there are over 20 million users.

Of adults who use the Internet, 22% use LinkedIn. The typical user is college educated with an annual income of $75,000 or more. Something particularly interesting to note about the users of LinkedIn is that it is the only Social Networking site that the percentage of users from 50-64 years of age is higher that those who are 18-29 years of age.

Below are some more interesting facts for the various user demographics for LinkedIn.

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Many of the users of LinkedIn are educated. Only 12 percent of the users have a high school diploma, 16 percent of the users have some college courses but the vast majority, 38 percent, have a college degree.

The majority of the users have an income of over $75,000/year; 22 percent of the users have an income of $50,000-74,999/year; 13 percent have an income of $30,000-49,999/year; only 12 percent of users have an average income of $30,000 or less per year.

Of all of the Social Media Networks, LinkedIn has the most specific demographic. It caters to the well educated and employed professional. It also has a specific purpose of helping working professionals network with fellow professionals within their industry. It is also heavily used as a tool for finding employment. Professionals can recruit the top talent within their industry and employees.

Call us at 619.962.5504 for a FREE evaluation and discussion about what your LinkedIn Engagement Strategy should be to meet your specific ROI goals! We’ll show you how to efficiently and easily measure those efforts for an optimal plan.