What Your Web Design Colors are Saying About You
Color is a tremendously valuable tool; it can evoke a multitude of emotions. Color can nourish your soul with nostalgic memories of a time gone by or bring back memories that you thought were tucked away under lock and key.
Color can influence feelings and attitudes; it can persuade our subconscious into feelings of hunger, anger, peace, or passion.
Colors are also used as descriptors, or as identifying marks for your brand that should transcend not only your web design but into all aspects of your Social Media campaign. Here is our guide of colors and what they are saying about your brand.
RED
Action, confidence, love, energy, power, strength, danger, anger, warning.
Stimulates energy by increasing blood pressure, respiration and heartbeat; offers direction and draws attention.
YELLOW
Happiness, enlightenment, positive, optimism, irresponsible, unstable.
Stimulates the mental process and nervous systems; encourages communication and activates memory.
PINK
Health, happy, compassion, weakness, immaturity, youth, fun, excitement.
Reduces erratic behavior, can encourage action and confidence. Certain shades evoke feelings of nonaggressive passion
PURPLE
Royal qualities, luxury, ambition, nobility, mystery, moodiness
Encourages creativity and an increased sense of spirituality.
GREEN
Renewal, self-control, peace, money, fertility, healing, envy, jealousy, guilt
Helps to relax both mentally and physically, helps to alleviate anxiety, nerves and depression.
GRAY
Experience, knowledge, wisdom, gloom, sadness, conservative
Creates expectations.
BLUE
Trust, rest, calm, cold, fear, intelligence
Aids intuition, and increased productivity.
ORANGE
Warmth, energy, confidence, success, ignorance, sluggishness
Stimulates appetite and encourages socialization.
BLACK
Power, authority power, sleek, sophistication
Evokes a sense of potential and possibilities.
WHITE
Purity, cleanliness, neutrality, cold, distant, fresh, innocence
Aids in mental clarity.