Helping lawyers leverage LinkedInTM to build their online presence and business.

I will save you time and money by building your online visibility, positioning, and authority to set yourself apart, because no one else shares your story.

I craft inspirational and unique online content for lawyers, law firms, and a few other regulated industries, reflecting you and your business offline, in real life, for real results.

LinkedIn Services

Brand Story


I get it! You want to focus on serving your clients, but you also need to bring in new business efficiently without sacrificing quality.

I was there myself nearly a decade ago….

You do a stellar job of serving your clients, and law school taught us well how
to defend, argue and win cases.

But they never taught us how to win clients.

After several years of working at an estate planning law firm here in
San Diego, I left this firm to launch my own online marketing company in

I’m Viveca, and I am passionate about discovering, crafting, and sharing
true stories for meaningful business results.

Intersect enthusiasm, optimism, and strategy with a sprinkle of sarcasm, and
there I am.

Today I focus on working with lawyers and law firms exclusively, and mainly by leveraging LinkedIn as the primary online channel.

    My legal background lends itself well for insight to what lawyers and law firms require to be protected while successfully promoted and uniquely positioned in a quickly evolving online space.

    While I don’t take myself too seriously, your business is my business and I take the matter of reaching goals and results very seriously.

    Recently, one venerable East-Coast firm landed 4 prestigous speaking opportunities after just one optimized post following our VIP Day content strategy.

    Another lawyer achieved over 1M impressions (read: reach, visibility) within 2 months of working together. Connections doubled from a highly targeted audience.

    Yet another lawyer transitioned from Biglaw to her own practice without missing a beat in earnings after we optimized her LinkedIn Profile, and executed a tailored content strategy for her target audience.

    No gimmicks

    “Viveca has a laser-focused gift for zooming in on the real, actual you and translating that to your social media presence in an authentic and effective way. She’s unbelievably available and responsive. There’s no gimmicks, just a knack for the genuine.”  

    – Jeff Cunningham, Esq, Member McAngus Goudelock & Courie

    Her legal background and skill set saved me...

    Having a legal background and skill set saved me from the need to rewrite what she provided. It was already perfect. The VIP Day offered an effective way of updating my LinkedIn. After several years, I now know how to leverage this platform to build highly qualified client relationships.

    – Michael Landsman, Esq., Managing Partner, Holm & O’Hara, LLP

    A wealth of marketing knowledge

    Viveca Hess has a wealth of marketing knowledge and sincerely cares about every person who works with her. The value Viveca places on building relationships is reflected in the high quality of her work and also makes her a person you want to have as a trusted friend.” 

    Evan Dwin, Esq., Dwin Legal, APC

    It's invaluable.

    Value comes from all directions: from Viveca’s impeccable advice on approaching LinkedIn to not only “win” but also amplify; allowing me to see beyond my own horizon; to the accountability of actionable work to be done.  It’s invaluable. Viveca has created a community of people encouraged to be human, kind and creative.”

    Owen McGrann, Esq. Founder, Counsel of Seed Counsel

    Within one month I more than tripled the engagement.

    “The VIP Day was one of the most efficient and cost-effective ways to uplevel my LinkedIn Profile and content strategy in ways that had immediate effects. In just one day I had a customized content plan that suited my schedule. Within one month I more than tripled the engagement and activity initiating several high quality conversations with qualified prospective clients. For accelerated results, II highly recommend Viveca’s VIP Day”

    John Lindsey, CEO/President, inCite LegalTech

    Experience you can trust.

    I have spent over a decade working with lawyers and other professionals on a local, national, and international scale. I’ll help you rise above the crowd and protect your reputation by deploying a tailored strategy of branding including your copy, visuals, vision, and voice.

    Contact Info

    1421 W Lewis Street
    San Diego, CA 92103, USA
    (619) 962-5504