FAQs

Social media provides companies with an opportunity to build strong, two-way relationships with customers so they may directly respond to a brand’s messages and creating content on their own via blogs, tweets, Facebook post and many other available platforms.

Hess Connect is not in this business to make a quick buck riding a passing trend. We truly believe in the power of social media and believe it is here to stay, though the specific applications used will constantly evolve. Through social media we have orchestrated and produced many successful returns on well planned strategies. Hess Connect takes social media very seriously and it is truly our passion that helps us stay on top of this fast paced environment we feel is full of opportunities.

True – brands are not in full control anymore because clients can now create content and post it on the brand’s own marketing channels. However, most of this user-generaged content is very supportive. With careful oversight however, even criticism can be turned into an excellent opportunity to interact in a manner showcasing your brand’s integrity. Monitoring regularly while providing genuine and timely interactions with viewers on your platform is key in all strategies and campaigns.

Yes, but differently than B2C companies. If you have a great consumer product, generating buzz and leads to promote brand loyalty is most important. In the B2B space, social media is used primarily to provide easily accessible information within circles of decision makers and to further connections with key decision makers and influencers.

No. Social media is a crucial part of your marketing mix, but it cannot be your sole marketing activity. Traditional marketing including trade shows, webinars, seminars, white papers, newsletters, email marketing campaigns are still important along side PR and advertising.
Hess Connect has built long-term relationships with agencies offering many of these traditional marketing channels who have proven to share in the same sense of obligation towards their clientele. This way, our clients can spend their time focusing on managing and growing their business while Hess Connect coordinates a meaningful social media strategy with other traditional marketing tools to find the optimal blend for your business.

With B2C clients, a combination of Google Analytics and a few other reputable and proven sources are used to create monthly reports. Hess Connect generally expects to see social media sites among the top external referrers to a client’s website, as well as a very high level of engagement and influence. With B2B clients, rather than achieving a wide social reach, the focus is more on connecting with specific hand-picked influencers in the most relevant space.