Your headline is one of the most visible parts of your LinkedIn Profile and it’s a huge factor in that person’s decision to reach out to you or move on to the next person. It’s also a major factor in LinkedIn’s search algorithm. Headlines carry a lot of weight when the platform is deciding which profiles to serve up for different queries. Optimized headlines = more searches, more searches = more views, and more views = more opportunities and deals.At the end of the day, LinkedIn is a search engine just like Google, YouTube, or Amazon, and you are a human connecting with other humans