Though MIPS technology had manufacturing in China, was headquartered in Stockholm and doing business all over the European market, the US market demanded an entirely different approach than its European counterparts. There were not only issues with language, grammar and cultural marketing distinctions, but also several legal sensitivities requiring a careful evaluative lens through which all messaging required an experienced filter. Using my legal background along with experience of living in Sweden and other European countries, I was able to fill the gap that could otherwise have placed this company in a volatile legal environment. With the legal sensitivities in mind, we worked in collaboration with attorneys and PR firms to translate messaging using careful wording and approaches that have propelled this company to one of the most successful European-based sports protection companies in the US, and the world.

As a German pharmaceutical health researcher, Perleberg Pharma Partner Health Research, GmbH was faced with finding ways to adapt highly complex subject matter to an equally discerning audience as they expanded to the US market. With a team of multi-disciplinary medical professionals, sociologists, economists, and research specialists, the many benefits this company had to offer required several interpretative approaches. First, I did an in-depth audit of this particular company, its background, history, and current European audience. Second, insight to its counterparts and competitors in the US were vetted. Finally, I positioned Perleberg with the right online platforms and in a manner that would easily speak to a very narrowly niched audience in the right tone. With the right messaging mode on the most relevant online spheres, Perleberg spoke to a sold out audience at one of the most prestigious pharmaceutical international conferences based out of the US. Though attending and presenting in this venue before, the company had never experienced an off-line engagement of this caliber before.