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Viveca Hess

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Automating Strategy
- Time Saving Zaps for Law Firms
- Automating Processes, Personalizing Relationships in your Law Practice
Blogging
- Loving Your Clients with Valuable Content
- Legal Marketing is About Relationships, Not Transactions
- Why storytelling is the hottest new legal marketing tactic
- The Ethical Dilemma of LinkedIn Specialties, Skills, and Endorsements
- Rapid Changes in Attorney Advertising Online – A Case to Watch
- Is Your Law Firm’s Blog Commercial Speech?
- Meaningful Blogging in a Time Sensitive World
- Happy Holidays from HessConnect
- Google’s Latest Updates Demand Quality Content
- Online Legal Marketing: Find Your Style and Understand Your Client
- Social Media Strategy Promoting Your Legal Services
- Understanding your Demographic: Part Five Instagram
- Understanding Your Social Media Demographic: Part Four Pinterest
- Understanding Your Social Media Demographic: Part Three Twitter
- Understanding Your Social Media Demographic: Part Two LinkedIn
- Your Law Firm’s Unique Proposition
- Law Firm SEO
- Readable Blogging
- Four Steps to Establishing Online Credibility
- 5 Ways to Increase Your Blog Traffic & Reader Involvement
- Bloggers Protected by First Amendment
Brand Identity
- Create a Personalized Lawyer Brand
- Defining Value for your Law Clients with Content Marketing
- Branding and the Spaghetti Toss (Part 1)
- Speak to everyone and no one. Lawyers Need to be Niche-Picky!
- LinkedIn Update: Your Lawyer Profile and Summary
- Etiquette and Best Practices in Real Life – Why Not Online?
- Storytelling to Connect and Build Meaningful Relationships
- Branding for Lawyers, Not Just Another Pretty Face
- A Stellar LinkedIn Summary for Lawyers
- Optimize Your LinkedIn Headline to Make Headlines
- The Who and How of an Attorney Online
- 10 Surefire Marketing Tips for Law Firms
- Rebranding or Misappropriation?
- Branding your Law Firm with Pinterest
- Social Media Monster Under Your Bed
- Is Your Website a Lead Generating Machine?
- 10 Steps To A Killer LinkedIn Profile
- 3 Top LinkedIn Tips for Law Firms
- 5 Big Principles of Conversion Centered Design
- Reputation and Brand Management for Lawyers
Branding
- Content Marketing to Your Law Client Through a Story Narrative
- What is LinkedIn’s Sales Navigator and Why Should Lawyers Use It?
Content Marketing
- Know Your Ideal Client Audience for Successful Content Marketing
- Your Law Client Content Marketing Plan and Strategy
- Future Pacing LinkedIn for Lawyers in 2019
- Voice Your Lawyer Self to Personalize and Connect
Conversion
Design
European Businesses
- What You Must Know About GDPR If Your Law Firm Does Business With EU/UK Residents
Events
- Top Tips for Being a Balanced Entrepreneur
- Top 5 Ways You Can Use Social Media to Promote an Event Exponentially!
HessConnect
- Understanding Your Social Media Demographic: Part One Facebook
- Blogging Refresh for 2014
- This Month’s Spotlight: Real Estate Website Design and Development
- What is SEO?
- Top 10 Social Media Marketing Trends for 2014
- HessConnect Launches Expanded Internet Marketing Services (Press Release)
- Welcome to HessConnect!
Law Content
- Launching “The Social Lawyer” A Law Podcast for Evolving Lawyers!
Law Marketing
- Lawyer Productivity for The Office – Tools (Part 1)
- New Tools for New Lawyer Opportunities
- Wait, LinkedIn is More Than a Resume Portal?
- Law Practice Workflow 3: Carefully Choosing Your Clients
Legal Marketing
- High Quality Content for Law Firms
- Key Elements to Online Legal Marketing
- Not Hacked or Can’t Tell: Real Problem for Law Firms
- 4 LinkedIn Updates You Should Know About, But Likely Do Not
- A Brave New World for Law Firms
- Best Apps for Lawyers
Life
- Law Practice Workflow 2: Balance and Changing Career Paths
- Law Practice Workflow 1: Creating a Calming Environment
- Work-Life Balance through the Cloud
Life Work Balance
LinkedIn Optimization
News
- Our Tips to Avoid Unsubscribing
Newsletter
Niche Practice
Online Security
Podcast
Processes
- Law Practice Workflow Part 4: Streamlining Law Firm Processes
Public Agencies
- Keeping Public Agencies Protected and Promoted Online
SEO
- Facebook Updates Its Algorithm: What You Need To Know
- There is Nothing “Black and White” About Penguin 2.0
Social Media
- Does Your Web Design Cross Multiple Platforms?
- Vine vs Instagram: Which Will Be The Champion For Your Business?
- Can Vine Help You Climb in the Social Media World?
- New Facebook Cover Rules!
Social Media for Lawyers
Social Media Policy
Technology
Uncategorized
- How Attorneys Can Avoid The Commodity Trap
- Work-Around for LinkedIn Connections
- 3 Ways a Law Firm Can Use Video Successfully
- Google Glass in the Courtroom
- Do Not Underestimate The Power of Your Bio
- Understanding Your Referral Traffic
- Overcoming Blogger’s Block
- Facebook Updates: Ad Buying Platforms
- Web Design: Why less is more
- Google’s Hummingbird Update
- What Your Web Design Colors are Saying About You
- Facebook’s Shared Photo Albums
- YouTube Brand Channels & Your Business
- Google+ Update: 41 New Features Worth Looking At
Web Design
- 4 Steps to Optimize Your Contact Page
Web Development
Wellness
WordPress
Workflow