What is SEO?
One of the services we offer at Hess Connect is SEO. As a business owner looking for assistance with your social media outreach, you may be unfamiliar with SEO and why it is important for your company. Let us break it down so you can see how you stand with your SEO strategy.
SEO is an acronym for Search Engine Optimization. SEO is the systematic use of techniques employed to increase the amount of visitors to a website by obtaining a high ranking position in the results page of a search engine.
Search engines will promote pages they think are the “authority” pages to the top of their rankings. This prevents users from receiving content that is not relevant to their search. SEO helps the user to identify the information they are looking for without spending hours scrolling through the hundreds of thousands of potential result.
Why is SEO Important?
If you’re looking to direct traffic to your website you want to make sure that you are a high ranking company. If your website is not one of the top results, you could be losing potential customers.
How Can You Improve Your Ranking on Search Engines?
You can improve your ranking on search engines by utilizing Ethical SEO, more commonly known as White Hat SEO. White Hat SEO are the strategies and tactics that focus on providing the reader with the most relevant content based on the use of Organic SEO (keywords and relevant links throughout your website. ) When creating content, you have to make sure that you are answering the questions people are seeking.
Search engines are constantly changing their algorithms to improve results for their users. As long as you are employing White Hat SEO, you should be immune to these changes. It is important that you check when these updates occur and monitor your analytics. This will ensure that your traffic does not change when these updates take place.
Most importantly? Make it real, authentic and of value to your audience. Still have questions? Contact us today to chat about how we might help improve your SEO strategies.