A content marketing strategy which is what I’ve been chatting about on these last three shows is nothing without a story narrative that weaves us in, that makes us feel, that makes us willing to take a journey away from our day to day schedules. Just like the point of content marketing, story telling is […]
In the last two posts I defined content marketing and the benefits, and then having a plan, a strategy before engaging, and now let’s dive into your audience. Because, how are you going to execute any successful outreach if you don’t have a good handle on who your ideal client audience is well beyond the […]
No one plans to fail, but fail to plan – and we know how that ends. In this episode I’m talking about having a plan and strategy for your content marketing. As mentioned in last weeks podcast, content marketing is all about providing useful, meaningful content to your clearly and specifically defined audience of prospective […]
As you may have noticed, this first month of 2019 has been all about LinkedIn newest features and how to leverage these to grow your law practice, position yourself more efficiently online, or build out your network generally. In this last segment for this month of LinkedIn’s newest features, I’m going to future pace. Meaning, […]
Last week I began covering some of the newest updates to LinkedIn – and they are taking off, so get in here and find out how you can leverage it to build your influence whether to grow your law practice or referral network. VOICE MESSAGES: A few months ago, LinkedIn rolled out its voice message […]
STORYTELLING TO CONNECT AND BUILD MEANINGFUL RELATIONSHIPS Facts tell, stories sell. So let’s discuss how you can share your unique attributes and accomplishments, by storytelling to connect! And, everyone has a story, but no one else has your story…I tell my story all the time. I tell it on my website, in my client conversations, […]
Announcing my new weekly Law Podcast “The Social Lawyer” show! I am thrilled to announce the launch (finally) of my new podcast “The Social Lawyer” where I’ll be sharing strategies, tips, tools and timely updates for lawyers and law firms. To get this all going, the first one – episode #000 – will be an […]