THIS MONTH SHOW YOUR LOVE BY OFFERING YOUR CLIENTS VALUABLE CONTENT RECAP FROM PRIOR WEEK Last month I talked about how to optimize your LinkedIn Summary through a few tips and 3 structured steps. I spent plenty of time talking about telling a story, showing some personality and providing value before showcasing you or risk […]
Legal marketing is about relationships, not transactions. Clients are really buying lawyers or law firms, and this is a unique aspect of legal marketing for the law firm. It wasn’t always legal, but even law firms need marketing and public relations teams to manage relationships, public image and draw in more business as Sal Christ, […]
Not all blogs are created equal, and here is why storytelling is the hottest new legal marketing tactic. The National Law Review “For Sale: Baby shoes. Never worn.” Those six simple words, commonly attributed to Ernest Hemingway, represents the beginning of a story. A story we need, want, desire to continue. As former legal editor […]
Professional websites like LinkedIn can increase lawyers’ exposure and benefit their practices. With 187 million unique visitors each month, more than 68% of attorneys say they use LinkedIn to engage other professionals or potential clients. Even a widely used professional networking site such as LinkedIn presents a number of potential ethical conundrums for attorneys and […]
“Even President Abraham Lincoln—who advertised his legal services as a lawyer in newspapers in the early 1850s—would run afoul of the state’s rules.” At least that’s what five named partners of Florida law firm Searcy Denney Scarola Barnhart & Shipley claim in a pending federal lawsuit against the Florida Bar. In Searcy v. Florida Bar, […]
In an environment of never-ending news cycles, minute-to-minute attention spans, intense competition for potential clients, and perpetual pressure for professional self-promotion, blogscan be an exceptional platform for lawyers or law firms to easily and immediately publish meaningful information that is both usable and digestible to viewers. New platforms – including blogs – necessitate that attorneys […]
We’re all mostly working in a time-sensitive world, but what does it mean to blog in a meaningful way within this time frame most of us work with? Meaningful blogging in a time sensitive world is best described as having an understanding initially that, unlike paid-for-ads or SEO (Search Engine Optimization) efforts, is not so […]
Happy Holidays! Here are Tips, Tricks & Strategies to Optimize your Online Engagement. HessConnections monthly newsletters, offer three tiered updates… Effective applications for businesses generally Attorney and law firm specific online optimization Spotlight Connect Premium newsletter including the most recent updates, legislation, rulings and opinions for the online legal industry Please share if you believe a friend, their business or professional practice could […]
Google is constantly refining its algorithm to bring the most relevant, fresh results to the top. While there are some high profile changes (such as Panda and Penguin), many of these occur without any big announcements. In fact, Google has made approximately 20 major changes to its algorithm this past year already. These updates include 500-600 algorithmic […]
Online legal marketing is not just about blogging and tweeting random pieces of legal information. Although there’s something to be said for varying your content to attract a diverse audience, it also helps if you concentrate your online legal marketing efforts within a certain sphere. In order to target your audience, and in your online legal […]