Not all blogs are created equal, and here is why storytelling is the hottest new legal marketing tactic. The National Law Review “For Sale: Baby shoes. Never worn.” Those six simple words, commonly attributed to Ernest Hemingway, represents the beginning of a story. A story we need, want, desire to continue. As former legal editor […]
Google is constantly refining its algorithm to bring the most relevant, fresh results to the top. While there are some high profile changes (such as Panda and Penguin), many of these occur without any big announcements. In fact, Google has made approximately 20 major changes to its algorithm this past year already. These updates include 500-600 algorithmic […]
Law Firm SEO is dead. Forever. Inbound Content Marketing is IT! Lawyers and firms are all asking “what happened to my website traffic?” For several years now lawyers and firms have seen a significant decrease in traffic to their website in spite of pouring the same, and sometimes, even more money than ever before to […]
Write Readable Blogs! Attracting readers to your engagement and conversations requires you step way outside your comfort zone. Really, stepping into another’s needs, desires, and aspirations. As you write imagine sitting down with one of your best friends and having a hearty conversation. Use easily pronounced words, that make sense and have meaning to the […]
Four Steps to Establishing Online Credibility Credibility is important, especially online. I always check reviews before making purchases online. I research everything, from simple grocery items off of Amazon to which organization I choose for my next Groupon adventure. I want to know that my purchase will be processed by a reputable company who will […]
Facebook updates its algorithm: What you need to know We are an on-the-go society with short attention spans, and little time to spare. With this information and some research, Facebook discovered that people will share status updates as long as they are short and simple. What does this mean for you? Simple really, if your […]
What is SEO? One of the services we offer at Hess Connect is SEO. As a business owner looking for assistance with your social media outreach, you may be unfamiliar with SEO and why it is important for your company. Let us break it down so you can see how you stand with your SEO […]
Penguin 2.0 Google has updated and changed, yet again, its algorithm to Penguin 2.0. Penguin 2.0, released just one month ago, has altered search engine results and could be decreasing your web traffic as a result. What is Penguin 2.0? Simply put, Penguin 2.0 is meant to reduce spam in search results to favor those […]