As you may (or may not) know, LinkedIn has been adding features at warp speed, some of which I’ve cherry picked out for you as most relevant to growing your law practice and positioning lawyers for authority building, and easy engagement. For 2019 the next generation of LinkedIn pages has been completely rebuilt to create […]
What is GDPR and Does It Apply to My Business? GDPR stands for “The General Data Protection Regulation” a privacy law from the European Union that goes into effect May 25, 2018. Even though it’s a European Union law, any business conducting online engagement with EU/UK residents need to be paying attention because the GDPR […]
HOW ATTORNEYS CAN AVOID THE COMMODITY TRAP The Internet has broken down the barriers to accessing legal help. As a result, people increasingly believe they don’t need a lawyer to handle their legal issues. And because markets always follow the demands of customers, your potential clients are actually the ones driving the commoditization of legal […]
A STELLAR LINKEDIN SUMMARY: USE IT TO TELL YOUR STORY. NO ONE ELSE HAS THIS, SO SHARE IT TO SET YOURSELF APART! In last weeks episode I talked about creating head turning headlines in your LinkedIn profile. Why is this important? Because it’s the ONLY part of your profile that’s instantly visible in LI search results! […]
HOW TO OPTIMIZE YOUR LINKEDIN HEADLINE TO MAKE HEADLINES In last weeks episode I talked about where to position your online self, what to ask in order to determine your best online channels, and use it in a meaningful way to build your practice. Though it is impossible to make a blanket recommendation, I reviewed […]
In the past if you wanted to connect with someone on LinkedIn, you had to describe how you knew them in your connection request. Selecting a group you share used to be the main way to meet new people. The ability to connect through a shared group has now disappeared, but we have a work-around […]
Law is one of the oldest professions in the world. It’s been around for centuries, but the field has changed with the times, new rulings, new laws and changing regulations are par for the course when you’re a lawyer. But lately, one of the new challenges that law firms face is the increasing need for […]
The fifth and final part to our series on understanding social media demographics will be on Instagram. According to its website, “Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into […]
Whoaaa! Really? How will law firms use Google Glass in the courtroom?? How do you utilize new technology when it comes to your firm? One firm is incorporating Google Glass ato provide evidence in personal injury cases. A Phoenix firm has been giving their personal injury clients Google Class to provide visual documentation of their […]
Did you know that each Social Media outlet has a different demographic it attracts? If you’re using social media as part of your marketing outreach, you should know who you are attracting and how to best attract them. The way that you use Twitter is vastly different from how you would use LinkedIn. This is […]