THIS MONTH SHOW YOUR LOVE BY OFFERING YOUR CLIENTS VALUABLE CONTENT RECAP FROM PRIOR WEEK Last month I talked about how to optimize your LinkedIn Summary through a few tips and 3 structured steps. I spent plenty of time talking about telling a story, showing some personality and providing value before showcasing you or risk […]
High quality content curation for law firms & reputation management for law firms: What the pros know! Even though digital marketing is absolutely essential for any business out there, high quality content curation & reputation management for law firms still remains elusive to and for many lawyers. In fact, a recent survey conducted by the […]
In 2016, government and public agencies at the local, state, and national level are finding new and innovative ways to leverage social media platforms as a low-cost and effective communication tool. While there can be challenges, there are many benefits of using social media for government outreach and citizen engagement. Consider these 5 benefits of […]
3 Key Elements to a Powerful Online Presence: Online Legal Marketing, Social Media Best Practices, Story Telling for Law Firms Establishing an online presence can seem daunting at first – there’s a lot of different ground to cover. Let’s discuss three key elements your law firm can implement to establish a powerful online presence: Online Legal Marketing […]
When a former employee takes a law firm’s social media accounts with them is this rebranding or misappropriation? With their speed, convenience and efficiency, the blogs have become essential tools for most businesses. However, inappropriate use of a law firm’s internet social media accounts or blog can have serious consequences for both law firms and […]
Professional websites like LinkedIn can increase lawyers’ exposure and benefit their practices. With 187 million unique visitors each month, more than 68% of attorneys say they use LinkedIn to engage other professionals or potential clients. Even a widely used professional networking site such as LinkedIn presents a number of potential ethical conundrums for attorneys and […]
Not only is LinkedIn a great tool for job seeking, but for positioning yourself, your business in the best of light if maintained regularly. However, LinkedIn is also notorious for updating and changing up its site on a regular basis. So, we’ve compiled 4 LinkedIn updates you should know (but likely do not). Here we […]
We have all heard a horror story or three where the mightiest of Social Media hero’s have fallen victim to the very monster that they have been slaying day after day for years on end. And if these specialists can fall prey to this ever-present monster under the bed, we might quickly assume that the […]
The fifth and final part to our series on understanding social media demographics will be on Instagram. According to its website, “Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into […]
Understanding Your Social Media Demographic: Part Four Pinterest In previous weeks we’ve explored the Social Media Demographics of Facebook , LinkedIn and Twitter. Now we are going to delve into Pinterest. Pinterest is a Social Media website that allows the user to “pin” an image to a virtual pinboard and share them with others. With […]