Drilled into our heads from law school is to work hard, bill lots of hours and provide high quality work. And, building a network of high quality relationships through various events, networking opportunities, and making a name for yourself – as in creating a personalized brand – wait, did anyone say there were still only […]
This month will be all about content marketing – because useful content should be at the core of all your marketing! Traditional marketing is becoming less effective and I want you to understand there is a better, more efficient, and more meaningful way! First, what is content marketing? It gets used and misused all the […]
Warning – I’m going to get a bit personal, but I promise to tie it in to a relevant business lesson, so hang with me for a moment! Sorry for the radio silence all of November. I have a good excuse, really. Brain surgery to remove a benign (thank goodness) tumor. And, here a share […]
Caveat: If you are not interested in building your practice, increasing your client base, or growing professionally, stop listening, reading, or following this! However, if you are looking to evolve your practice listen up! Realize this – you cannot be all things to all people! Sure, becoming a practice-area expert results in more legal matters, […]
JULY THEME: LINKEDIN UPDATES, IMPLEMENTING & OPTIMIZING This month I’ll focus on addressing some of the most relevant updates LinkedIn has activated just this year and how you can employ these for your law practice – and more are sure to come (so stay tuned)! This week I’m specifically talking about two updates LinkedIn recently […]
You apply and follow best practices within your firm and as you practice law, so is there any reason you do not on Linkedin? I’ve been experiencing plenty of LI ‘breaches’ from attorneys these last few months and want to make sure we cover these. Sure, most of the best practices I’ll cover seem like […]
STORYTELLING TO CONNECT AND BUILD MEANINGFUL RELATIONSHIPS Facts tell, stories sell. So let’s discuss how you can share your unique attributes and accomplishments, by storytelling to connect! And, everyone has a story, but no one else has your story…I tell my story all the time. I tell it on my website, in my client conversations, […]
BRANDING FOR LAWYERS IS SO MUCH MORE THAN JUST ANOTHER PRETTY FACE RECAP FROM PRIOR WEEK Last week we discussed giving back to, yourself! Giving yourself more time by automating and streamlining your practice. I listed and described how to use three different tools that makes your life just a bit easier. THIS WEEK: This […]
THIS MONTH SHOW YOUR LOVE BY OFFERING YOUR CLIENTS VALUABLE CONTENT RECAP FROM PRIOR WEEK Last month I talked about how to optimize your LinkedIn Summary through a few tips and 3 structured steps. I spent plenty of time talking about telling a story, showing some personality and providing value before showcasing you or risk […]
A STELLAR LINKEDIN SUMMARY: USE IT TO TELL YOUR STORY. NO ONE ELSE HAS THIS, SO SHARE IT TO SET YOURSELF APART! In last weeks episode I talked about creating head turning headlines in your LinkedIn profile. Why is this important? Because it’s the ONLY part of your profile that’s instantly visible in LI search results! […]