Legal marketing is about relationships, not transactions. Clients are really buying lawyers or law firms, and this is a unique aspect of legal marketing for the law firm. It wasn’t always legal, but even law firms need marketing and public relations teams to manage relationships, public image and draw in more business as Sal Christ, […]
Here’s one powerhouse technique for branding your law firm with Pinterest. This technique will help your brand, add credibility and generate leads. If you are a law firm who wants to learn more about how to use social media for law firms, social media campaigns and strategies for law firms, to help build credibility and generate […]
Four Steps to Establishing Online Credibility Credibility is important, especially online. I always check reviews before making purchases online. I research everything, from simple grocery items off of Amazon to which organization I choose for my next Groupon adventure. I want to know that my purchase will be processed by a reputable company who will […]
So, it hasn’t turned out that your website’s the lead generating machine you thought it would be. To begin addressing, take a closer look at these initial points that could be scaring visitors away: 1. Does your website profile match your visitor profile. Your website profile must match the characteristics of your visitor. If you have […]
“Conversion” is one of the hottest words on the web right now. Every web page you create is now a piece of “accountable content.” Its purpose, impact, and success can be measured, and if it’s not playing a part in successfully converting visitors into customers, it hasn’t been designed correctly. By combining a few simple design […]