Facebook updates its algorithm: What you need to know We are an on-the-go society with short attention spans, and little time to spare. With this information and some research, Facebook discovered that people will share status updates as long as they are short and simple. What does this mean for you? Simple really, if your […]
Do not underestimate the power of your bio The most visited and underutilized page on any firm’s website is the bio page. This is a place for you to outshine your competition, not only with your accomplishments and capabilities, but also as a way to sell yourself as personable, yet professional. The bio should […]
Wheeew – express freely #bloggers #media #expression. Bloggers are protected by First Amendment rights. A federal appeals court has ruled bloggers and the public have the same First Amendment protections as journalists when sued for defamation. Crystal L. Cox, a blogger from Eureka, Mont., now living in Port Townshend, Wash., was sued for defamation by Bend attorney Kevin […]
Rank for your Name – Reputation and Brand Management for Lawyers If prospective clients search for your name on Google, ensure those results make them more likely to hire you. By controlling your online reputation strategically you offer search results that will instill trust, experience and likability. This is especially important for lawyers whose […]
In this New Year it is time to overhaul, start fresh on your blogging content! Here are a few important ways to assemble a much-needed blogging refresh as you leap into a new calendar: 1. Design refresh Launch a new theme and this may force you to create new content that mirrors the new design […]
Email is arguable one of the best ways to market to your consumers. In recent years, newsletters have come a long way, especially with the use of services such as MailChimp and Constant Contact. These services offer beautiful, easy to use templates, as well as a myriad of reporting features. So why is it […]
Keeping up with your Facebook, Vine, Twitter, blog and all other Social Media venues it can be timely. However, understanding where your outreach is most effective can be beneficial. Most analytic reports offer information about your referrals for the domain referral and the individual referral, both of which are important. Once you identify your […]
This Month’s Spotlight: Website Design Pacific Harmony Real Estate Pacific Harmony Real Estate needed to refresh and re-configure it’s online presence. HessConnect created a website that is visually appealing, relevant to the specific selling areas and provides prospects resources above and beyond what most realtors offer. A very specific MLS feed was researched and highly […]
Does your web design cross multiple platforms? Embracing newer technology is sometimes harder than you think. I’m always surprised when I look up something on my phone and the website looks nothing like it did when I checked it on my mobile device. I’m frustrated at the lack of functionality and annoyed that the information […]
What is SEO? One of the services we offer at Hess Connect is SEO. As a business owner looking for assistance with your social media outreach, you may be unfamiliar with SEO and why it is important for your company. Let us break it down so you can see how you stand with your SEO […]