Understanding Your Social Media Demographic: Part Four Pinterest In previous weeks we’ve explored the Social Media Demographics of Facebook , LinkedIn and Twitter. Now we are going to delve into Pinterest. Pinterest is a Social Media website that allows the user to “pin” an image to a virtual pinboard and share them with others. With […]
We are halfway through our five part series on understanding your social media demographic. In part one we discussed Facebook and last week in part two we delved into LinkedIn. This week we are uncovering the demographic of Twitter. In 2012 of adults who utilize the Internet, 16% were using Twitter; in 2013 that number […]
Last week we talked about understanding the demographic for Facebook. This week we are going to talk about LinkedIn. What is LinkedIn? LinkedIn is a Social Network that focuses on building business relationships and networking with business professionals. Currently there are over 20 million users. Of adults who use the Internet, 22% use LinkedIn. The […]
Finding your Law Firm’s Unique Proposition is key to earning trust and eventually generating leads. Note, we did not say finding your law firm’s “unique competitive proposition” or “unique competitive advantage.” Why eliminate the use of “competitive” you wonder? Because when you are marketing efficiently, meaningfully, providing true value to your client, there is no […]
Write Readable Blogs! Attracting readers to your engagement and conversations requires you step way outside your comfort zone. Really, stepping into another’s needs, desires, and aspirations. As you write imagine sitting down with one of your best friends and having a hearty conversation. Use easily pronounced words, that make sense and have meaning to the […]
Four Steps to Establishing Online Credibility Credibility is important, especially online. I always check reviews before making purchases online. I research everything, from simple grocery items off of Amazon to which organization I choose for my next Groupon adventure. I want to know that my purchase will be processed by a reputable company who will […]
So, it hasn’t turned out that your website’s the lead generating machine you thought it would be. To begin addressing, take a closer look at these initial points that could be scaring visitors away: 1. Does your website profile match your visitor profile. Your website profile must match the characteristics of your visitor. If you have […]
Check out our guide of 10 Steps To A Killer LinkedIn Profile! These tips will not only help you look good but, they will also help attract customers, clients, employees, and opportunities to your company through the largest professional networking website available, LinkedIn.
3 Top LinkedIn Tips for Law Firms Executives from all the Fortune 500 companies are on LinkedIn and all the top law firms are there. If you don’t have a company page your individual attorneys will be “orphaned” and you will appear unprofessional. Creating a company page is no longer an option. LinkedIn is a […]
“Conversion” is one of the hottest words on the web right now. Every web page you create is now a piece of “accountable content.” Its purpose, impact, and success can be measured, and if it’s not playing a part in successfully converting visitors into customers, it hasn’t been designed correctly. By combining a few simple design […]