Create a social media strategy promoting your legal services because they’re talking about your #lawfirm – #getaheadofthecurve! Whether you like it or not, potential clients are already talking about you and your law firm on social media sites. The problem is that you haven’t weighed in. To put it bluntly, there’s a conversation taking place—about you and about your […]
It is a Brave New World of online engagement for Law Firms out there with what seams to be an endless stream of ways for you to communicate with your potential customers, and for your potential customers to both learn about, and communicate, with you. In this new world we find ourselves in, the bravery to […]
The fifth and final part to our series on understanding social media demographics will be on Instagram. According to its website, “Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into […]
Understanding Your Social Media Demographic: Part Four Pinterest In previous weeks we’ve explored the Social Media Demographics of Facebook , LinkedIn and Twitter. Now we are going to delve into Pinterest. Pinterest is a Social Media website that allows the user to “pin” an image to a virtual pinboard and share them with others. With […]
We are halfway through our five part series on understanding your social media demographic. In part one we discussed Facebook and last week in part two we delved into LinkedIn. This week we are uncovering the demographic of Twitter. In 2012 of adults who utilize the Internet, 16% were using Twitter; in 2013 that number […]
Last week we talked about understanding the demographic for Facebook. This week we are going to talk about LinkedIn. What is LinkedIn? LinkedIn is a Social Network that focuses on building business relationships and networking with business professionals. Currently there are over 20 million users. Of adults who use the Internet, 22% use LinkedIn. The […]
Whoaaa! Really? How will law firms use Google Glass in the courtroom?? How do you utilize new technology when it comes to your firm? One firm is incorporating Google Glass ato provide evidence in personal injury cases. A Phoenix firm has been giving their personal injury clients Google Class to provide visual documentation of their […]
Did you know that each Social Media outlet has a different demographic it attracts? If you’re using social media as part of your marketing outreach, you should know who you are attracting and how to best attract them. The way that you use Twitter is vastly different from how you would use LinkedIn. This is […]
Finding your Law Firm’s Unique Proposition is key to earning trust and eventually generating leads. Note, we did not say finding your law firm’s “unique competitive proposition” or “unique competitive advantage.” Why eliminate the use of “competitive” you wonder? Because when you are marketing efficiently, meaningfully, providing true value to your client, there is no […]
Law Firm SEO is dead. Forever. Inbound Content Marketing is IT! Lawyers and firms are all asking “what happened to my website traffic?” For several years now lawyers and firms have seen a significant decrease in traffic to their website in spite of pouring the same, and sometimes, even more money than ever before to […]