In an environment of never-ending news cycles, minute-to-minute attention spans, intense competition for potential clients, and perpetual pressure for professional self-promotion, blogscan be an exceptional platform for lawyers or law firms to easily and immediately publish meaningful information that is both usable and digestible to viewers. New platforms – including blogs – necessitate that attorneys […]
We’re all mostly working in a time-sensitive world, but what does it mean to blog in a meaningful way within this time frame most of us work with? Meaningful blogging in a time sensitive world is best described as having an understanding initially that, unlike paid-for-ads or SEO (Search Engine Optimization) efforts, is not so […]
Not only is LinkedIn a great tool for job seeking, but for positioning yourself, your business in the best of light if maintained regularly. However, LinkedIn is also notorious for updating and changing up its site on a regular basis. So, we’ve compiled 4 LinkedIn updates you should know (but likely do not). Here we […]
Happy Holidays! Here are Tips, Tricks & Strategies to Optimize your Online Engagement. HessConnections monthly newsletters, offer three tiered updates… Effective applications for businesses generally Attorney and law firm specific online optimization Spotlight Connect Premium newsletter including the most recent updates, legislation, rulings and opinions for the online legal industry Please share if you believe a friend, their business or professional practice could […]
Google is constantly refining its algorithm to bring the most relevant, fresh results to the top. While there are some high profile changes (such as Panda and Penguin), many of these occur without any big announcements. In fact, Google has made approximately 20 major changes to its algorithm this past year already. These updates include 500-600 algorithmic […]
In the past if you wanted to connect with someone on LinkedIn, you had to describe how you knew them in your connection request. Selecting a group you share used to be the main way to meet new people. The ability to connect through a shared group has now disappeared, but we have a work-around […]
Law is one of the oldest professions in the world. It’s been around for centuries, but the field has changed with the times, new rulings, new laws and changing regulations are par for the course when you’re a lawyer. But lately, one of the new challenges that law firms face is the increasing need for […]
Here’s one powerhouse technique for branding your law firm with Pinterest. This technique will help your brand, add credibility and generate leads. If you are a law firm who wants to learn more about how to use social media for law firms, social media campaigns and strategies for law firms, to help build credibility and generate […]
Online legal marketing is not just about blogging and tweeting random pieces of legal information. Although there’s something to be said for varying your content to attract a diverse audience, it also helps if you concentrate your online legal marketing efforts within a certain sphere. In order to target your audience, and in your online legal […]
We have all heard a horror story or three where the mightiest of Social Media hero’s have fallen victim to the very monster that they have been slaying day after day for years on end. And if these specialists can fall prey to this ever-present monster under the bed, we might quickly assume that the […]