High quality content curation for law firms & reputation management for law firms: What the pros know! Even though digital marketing is absolutely essential for any business out there, high quality content curation & reputation management for law firms still remains elusive to and for many lawyers. In fact, a recent survey conducted by the […]
In 2016, government and public agencies at the local, state, and national level are finding new and innovative ways to leverage social media platforms as a low-cost and effective communication tool. While there can be challenges, there are many benefits of using social media for government outreach and citizen engagement. Consider these 5 benefits of […]
3 Key Elements to a Powerful Online Presence: Online Legal Marketing, Social Media Best Practices, Story Telling for Law Firms Establishing an online presence can seem daunting at first – there’s a lot of different ground to cover. Let’s discuss three key elements your law firm can implement to establish a powerful online presence: Online Legal Marketing […]
Legal marketing is about relationships, not transactions. Clients are really buying lawyers or law firms, and this is a unique aspect of legal marketing for the law firm. It wasn’t always legal, but even law firms need marketing and public relations teams to manage relationships, public image and draw in more business as Sal Christ, […]
Not all blogs are created equal, and here is why storytelling is the hottest new legal marketing tactic. The National Law Review “For Sale: Baby shoes. Never worn.” Those six simple words, commonly attributed to Ernest Hemingway, represents the beginning of a story. A story we need, want, desire to continue. As former legal editor […]
Is your law firm using these 10 surefire legal marketing tips? Law firm marketing involves an increasingly important online involvement and specifically on social media. As marketing budgets grow there are a variety of alternatives that present themselves to law firms seeking to establish their brand and become more competitive. Marketing consultant Jonha Revesencio recently published 10 […]
Not Hacked or Can’t Tell: Real Problem for Law Firms Are you not hacked or can’t tell? Hacking, espionage, and other cybercrime have plagued law firms quietly for close to a decade. Only recently, however, have these problems come to light – largely attributable to a substantial upswing in the frequency and severity of these […]
When a former employee takes a law firm’s social media accounts with them is this rebranding or misappropriation? With their speed, convenience and efficiency, the blogs have become essential tools for most businesses. However, inappropriate use of a law firm’s internet social media accounts or blog can have serious consequences for both law firms and […]
Professional websites like LinkedIn can increase lawyers’ exposure and benefit their practices. With 187 million unique visitors each month, more than 68% of attorneys say they use LinkedIn to engage other professionals or potential clients. Even a widely used professional networking site such as LinkedIn presents a number of potential ethical conundrums for attorneys and […]
“Even President Abraham Lincoln—who advertised his legal services as a lawyer in newspapers in the early 1850s—would run afoul of the state’s rules.” At least that’s what five named partners of Florida law firm Searcy Denney Scarola Barnhart & Shipley claim in a pending federal lawsuit against the Florida Bar. In Searcy v. Florida Bar, […]