A content marketing strategy which is what I’ve been chatting about on these last three shows is nothing without a story narrative that weaves us in, that makes us feel, that makes us willing to take a journey away from our day to day schedules. Just like the point of content marketing, story telling is […]
This month will be all about content marketing – because useful content should be at the core of all your marketing! Traditional marketing is becoming less effective and I want you to understand there is a better, more efficient, and more meaningful way! First, what is content marketing? It gets used and misused all the […]
Welcome back and here’s hoping you had a great new year! As we start the new year of 2019, I’ll be sharing a new up-leveled version of LinkedIn with you. Specifically, I’ll be showing you around LinkedIn’s premium level of services, Sales Navigator and all the benefits, ins, outs, and tips surrounding this up-leveling tool! […]
Warning – I’m going to get a bit personal, but I promise to tie it in to a relevant business lesson, so hang with me for a moment! Sorry for the radio silence all of November. I have a good excuse, really. Brain surgery to remove a benign (thank goodness) tumor. And, here a share […]
Caveat: If you are not interested in building your practice, increasing your client base, or growing professionally, stop listening, reading, or following this! However, if you are looking to evolve your practice listen up! Realize this – you cannot be all things to all people! Sure, becoming a practice-area expert results in more legal matters, […]
JULY THEME: LINKEDIN UPDATES, IMPLEMENTING & OPTIMIZING This month I’ll focus on addressing some of the most relevant updates LinkedIn has activated just this year and how you can employ these for your law practice – and more are sure to come (so stay tuned)! This week I’m specifically talking about two updates LinkedIn recently […]
You apply and follow best practices within your firm and as you practice law, so is there any reason you do not on Linkedin? I’ve been experiencing plenty of LI ‘breaches’ from attorneys these last few months and want to make sure we cover these. Sure, most of the best practices I’ll cover seem like […]
WHO ARE YOU AS AN ATTORNEY AND HOW DO YOU SHOW UP ONLINE? As mentioned last week, I wanted to start this first month off with some foundational content to ensure that you are setting yourself up for optimal visibility. This means digging into WHO you are as an attorney and HOW you show up […]